MTV Wants To Protect Jersey Shore "Brand"

Gothamist | Well this seems unfair: MTV is allegedly trying to stop the Jersey Shore cast from cashing in on personal appearances. Well, not all of them, ...

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More than ever, MTV is trading in “reality”—and soon to be scripted television—leaving its legacy willfully forgotten. The MTV logo we knew and loved existed in the above incarnation since 1981, with only the ‘M’ morphing to fit varied programming or moments. For a quarter century the main symbol stayed the same while screen text and graphics entered the future to plug the next episode of Laguna Beach or Date My Mom. Long after Carson Daly introduced his last Papa Roach video on Total Request Live, “Music Television” clung to the corner of the screen. Now, the station’s target audience is too young for the “Where’s the music?” query, and MTV is finally free of its original responsibility.... Open »

Photo: MTV and Bryan Bedder/Getty Images America's favorite guidos and guidettes have agreed to come back for a second season of Jersey Shore, and each castmember is about to see their savings account grow by $180,000 or so. However, considering the cast only made about $200 per episode last summer, it's understandable that they need to figure out some other ways to make ends meet in the here and now. After all, keeping up your GTL game doesn't come cheap.... Open »

According to the press release, the new logo “represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.... Open »